Noticing a considerable drop in rankings is a nightmare for every site owner. If this has happened to you, don’t panic. Try to figure out the cause of such a decline. Even if your site is doing well, you should still be concerned about this and try to prevent it from happening in the future.
To give you an idea of what you should do when your rankings have dropped, here are highly effective tips.
1. On-Page Violations
These violations are committed on your site’s pages. If you got penalized due to user-generated spam, you must check the pages on your site that contain user-generated content and correct the violations.
If penalized for thin content, you need to remove it and replace it with unique and informative content. Do the same thing with unnatural links.
2. Off-Page Violations
When facing the charges of off-page violation, you must take find unnatural backlinks and disable them. Keep monitoring these links by using various online tools. Look for unusual activity in your link profile, and closely analyze newly acquired links.
3. Manual Search Engine Penalty
These penalties are imposed by human reviewers at Google when your site pages are not in line with the “Google’s webmaster quality guidelines.” Common reasons for this penalty include thin content, cloaking, user-generated spam, hacking, and unnatural backlinks.
4. Algorithm Update
If your site’s ranking is hit by a recent or older update, the first thing you should do is to find credible information about the update to understand how to fix the issue. Normally, you need to check out your on-site and off-site SEO tactics. If you are using black hat tactics, there is no other way to regain the ranking except to remove all traits of such activities.
If your competitor’s site has also experienced a decline, take a look at their pages and find patterns that are common for all similar sites. After that, analyze pages that have sustained or improved their rankings, and look for the metrics responsible for such a positive change.
5. Regaining Your Lost links
If low-quality backlinks can affect your search engine rankings, similar damage is also caused by losing high-quality backlinks. To regain your lost links, the first thing you can do is to contact the webmaster. If you have a good relationship with the site owner, you can send a request for rebuilding your lost links. You can also send an email or contact the site owner via Facebook, Twitter, or LinkedIn.
6. Negative SEO
Negative SEO is used to affect a competitor’s ranking by hacking the site, putting unnatural links, and other methods. If the negative SEO attack is associated with unidentified and spammy backlinks, you can disavow these links. To ensure that this doesn’t happen again, continuously monitor your link profile and remove any suspicious links.