Link building is a method to persuade other site owners to link back to your site. But you need to offer something as a token of appreciation to other sites for their backlinks. It’s a process that is beneficial for both parties. This is why most business owners and marketers are interested in link building activities. It helps increase traffic and improves their site’s authority.
1. Link Building and SEO
Link building is an essential element to consider when you want to run a successful and results-oriented SEO campaign. This is because links serve as the major ranking factor for most search engines.
It can help you generate more traffic, build domain authority, and get high ranks in SERPs. You can take advantage of all these benefits by just getting the required number of high-quality backlinks.
2. How Link Building Makes a Difference
Although link building involves a great deal of hard work and the implementation of a careful strategy, you can draw maximum benefit out of it by following these steps.
- Use relevant keywords while creating anchor text.
- Pay attention to SEO and content optimization of the site toward which your backlinks are driving traffic.
- Try creating a Wikipedia page on the subject or niche that relates to your site.
- Learn and understand the more in-depth formula behind the PageRank.
The most essential concept that you should understand is the utilization of relevant keywords when running a link building campaign. Using the words of Google, you can get a high rank for your content if the keywords you are targeting are relevant, strong, and serve the purpose of getting backlinks from external sources.
3. Key Link Building Factors to Rank a Page Higher
In order to get a higher page rank, you must consider these essential link building factors.
a. Anchor Text
The anchor text that a linking page uses to take visitors to your content is one of the most essential things that search engines consider while ranking a page. For instance, if you sell shoes and someone with a similar site links back to your site with the anchor text, “Trendy Leather Shoes,” it will help rank your site higher for this particular keyword. So, when carving a link building strategy, make sure to pay heed to your keyword research for better outcomes.
b. Linking Page’s Quality
Another element that you should consider when running a link building campaign is the quality of the linking page that is diverting visitors to your site. For this purpose, rely on trusted pages, as these will help boost the rankings and increase traffic toward your site. In addition, try to avoid pages that offer many backlinks but have poor page quality. By using such pages, you raise doubts about the trustworthiness of your own site.
c. Linking the Relevant Page
When people link to your site, they usually put the focus on the home page. It can make it difficult for visitors to look for relevant information on other pages of your site. It doesn’t affect the rankings of individual pages and makes it difficult to achieve high rankings in the search engine results.