There are numerous reasons that your site isn’t appearing in Google’s search results. If you are experiencing this issue, the first thing you should do is to identify the cause. For this purpose, you must first understand what factors play a role when ranking a site.
Given below are common causes that stop your site from appearing in search results. Also, be sure to take a look at the most recommended tips for dealing with this issue.
Reasons for Not Getting Listed in Google
- Your site needs to be indexed by Google.
- The website has been launched recently.
- Your site needs to be optimized for crawling.
- You are using keywords with high competition.
Things You Can Do to Help Your Site Appear in Google Search Results
In order to get your site to appear in the search results or get a high rank, consider following these steps:
1. Do a Thorough SEO Audit
To make sure your site appears among the top search results, consider conducting an SEO audit. This includes analyzing your SEO efforts in these particular fields:
- Off-site optimization.
- On-site optimization.
- Keyword selection.
2. Prepare Your Site for Indexing
If you have recently created a website and want to offer it to the search engines, you first must prepare it for indexing. You need to take certain steps to make your site highly responsive and easy to crawl for the search engine.
By doing so, you can enhance the chances of getting all the pages of your site indexed completely. This gives your site a better position in terms of content and user experience, allowing Google to show your entire site in the search results.
3. Add Relevant and Strong Keywords With Less Competition
Keywords are the words or phrases that people type into Google’s search bar when they are looking for a specific product or information. You can improve your chances of getting high ranks if you optimize your site’s content with relevant and strong keywords.
4. Look for High-Quality Backlinks
Backlinks can divert traffic to your site, and they hold great authority when you are looking to improve search engine rankings. Therefore, you should try to get a good number of quality backlinks for your website.
5. Get Your Site Listed on Google My Business
If you are running a business and want to improve your online presence, the best possible way to do this is to launch your own website. However, in order to get recognized online, you need to list your business on Google My Business. For this purpose, you will need to provide all the information that relates to your business, including NAP details.
6. Create Relevant Content
Offer engaging and relevant content that helps promote your business. Make sure to provide sufficient content for each page on your site. If your content is good enough to attract visitors, you won’t have to exert as much effort when trying to get a higher rank for your site.