While following the best SEO practices, most of us focus largely on the keywords. However, even if after working hard on keyword optimization, you don’t get the desired outcome, then it’s time to consider other factors.
Apart from the relevancy of your keywords on pages, search engine algorithms also take into account the metadata and evaluate information such as bounce rate, pages viewed, broken links, inbound/outbound links, how long a visitor stays on your site — the list goes on!
This means that website usability has to do a lot when it comes to search engine ranking. This relationship is comprehensively discussed here to make things more clear.
Website Usability: What Does It Mean?
There are numerous elements that affect the level of website usability. Here are just a few:
- Effectiveness: Whether your site can help users find what they are looking for.
- Efficiency: How efficiently and quickly your site provides all the information that a searcher wants.
- Learnability: Making your site easy to navigate so users don’t find it difficult to grab what they want.
- Memorability: Whether users visit your site again and again.
- Error Prevention: Whether all the pages on your site are in working condition.
How Website Usability Affects SEO Ranking
There is no doubt that the search engines reward user-friendly sites. Google, for instance, loves sites that are rich in keywords and demonstrate a higher level of user engagement. SEO rankings also improve when visitors view more pages, stay longer, and visit the site repeatedly.
Website usability is capable of affecting your site’s ranking, so you should be aware of its constituting factors. The most important elements are:
- Relevant, Useful, and High-Quality Content: Your site can exhibit extended “dwell time” if the content is engaging, useful, and relevant.
- Page Load Speed: Page-loading speed affects the website ranking algorithm. It also hurt your dwell time, as visitors immediately leave the site if it takes more time to load.
- Image Optimization: Pay attention to the format and size of your images for fast page load speed.
- Header Tags: Formatting your content for good user experience is highly recommended. Using header tags is a viable method to do this.
- Utilizing Different Multimedia: The user experience is enhanced by using different multimedia, including images, slideshows, videos, and audio.
- Avoiding Broken Links: Broken links give a bad impression and impact the usability factor.
- Formatting and Layout: User-friendly layout and proper formatting help improve user experience. It also allows crawlers to index your site without any hassle.
- Site Architecture and Navigation: Your site should be easy to navigate and allow users to access all the information they want.
- Mobile Optimization: It allows a seamless performance of your site when accessed via a mobile phone, which counts a lot toward user experience. If your site is not optimized for mobile, be prepared for a penalty from Google.
For any help improving your website usability, comment below or message us: [email protected]