Website Authority, Trust, and Relevance: Three Powerful Strategies Explained

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Website authority, trust and relevance is a very difficult discussion. Google has been consistently evolving since its inception. At present, Google takes into account more than 300 factors while ranking a particular website. Some of them include domain age, the number of links associated with your website, trustworthiness of these links, positive social signals, relevancy of your page, and user experience.

However, this doesn’t suggest that it is simply not possible to achieve a high ranking for your website. Apart from making things difficult to handle, these ranking factors may also reward you in the shape of positive outcomes.

Although there is a great deal of complexity involved in Google’s algorithm, yet you can’t say that only a genius can understand it’s working. The whole thing can be easily handled if you follow three primary principals including Trust, Authority and Relevance. This allows you to find out why a website secures a higher rank while other doesn’t.

To make things simple for you, these three Key SEO Principles are discussed below.


Among all the updates and algorithm changes introduced by Google in the past, ‘Trust’ serves as the core of its page ranking strategy. In fact, this element always stays ahead, as Google pays a lot of attention to the “User Experience”. Hence, only the legitimate websites with high-quality content stay at the top and the low quality and untrustworthy pages don’t appear in the search results.

No matter how well optimized your content is and there are numerous backlinks pointing towards your site, nothing is going to benefit you except the Trust. To make your site trustworthy, you should stick to one rule, never try to fool your audience or Google. Once, you follow this rule and your site offers high-quality content, it would quickly gain good reputation.

Website Authority

Website Authority

Being one of the most popular ranking factors in the past, ‘authority’ is still considered as a vital and powerful part of any SEO strategy, At present, this is used in collaboration with other two principles for maximum output. If you wonder why your site’s Authority is so important, you need to know what it does to get you high rankings.

Website authority is basically the strength of your website in a relevant market. It is all about how many people know your site and how much they spread your word.  For instance, if there are one thousand social media followers attached to your site and there is a sufficient number of backlinks from a trusted source, you will surely get a high ranking.


The contextual relevance of a website is what Google looks for in a site and as a result rewards it with higher rank. This clearly indicates that why a local business or niche site is often ranked higher than a Wikipedia article. You can achieve the highest level of relevancy by placing original and high-quality content at your website.

Moreover, you can also utilize on-page SEO techniques to render your site relevant to a particular niche or business. In this way, Google can easily track down your web page and display it at a higher position in the search result. 

With Google looking to keep their search engine free from irrelevant searches as often as possible, you can already expect more algorithm changes that will keep penalizing those websites that are not following their rules. It also means that there is a lot of room for SEO to improve. In fact, businesses all over the world now know that there is simply no shortcut to good and natural SEO and will start investing with companies and strategies that rely more on natural traffic!

Just remember to keep your website clean and natural; this will definitely help you with promoting your website and your business. With a solid keyword research and content marketing strategy and mastering how on-site and off-site SEO works, you can definitely become a master of the SEO game too.