Getting higher rankings among search engine results is one thing but sustaining it and surviving Google updates is an altogether different story. Staying on top of Google is a continuous struggle as the search engine releases more than 500 algorithm updates every year. Some of these Google updates are so small that they are barely noticeable. As far as major industry-shattering updates are concerned, Google introduces them once in a while. So the question is that how we can survive these updates and maintain our top position among the search results. To seek an answer, just take a quick look at some of these authentic ways to handle the impacts of such updates. Don’t Overreact If you hear that Google has released another update, don’t panic. Because at that time you don’t even know whether such an update is going to affect your site negatively or rank it higher. So, you need to react only when there is an ample amount of information available. It might be possible that your site continues to perform well during the post update scenario. If you try to make changes in haste, it may cause serious damage to the website. Therefore, you need to wait for the right time to react. In the meanwhile, keep an eye on the analytics of your site to detect any traffic changes. While doing so, try to act wisely and keep these things in mind.
- If you don’t witness any traffic changes, this means that you haven’t done anything wrong
- If the traffic is improving, it suggests that your site is benefited from the Google update; hence, continue with your SEO approach
- And if unfortunately, the traffic falls, inquire about the causes and look for the ways to rectify such problems