Apart from being an important part of SEO, keyword research is the initial task for optimizing your content for search engines. If you don’t have any clue about keyword research, we have tons of information here on our blog. In this article, however, we will discuss simple and easy-to-follow methods to create a comprehensive list of suitable keywords.
How to Do Keyword Research
Before starting your keyword research, ask yourself what words you would type if you needed specific information, products, or services. This will give you insight into keywords that people may type to search the services and products offered by your site.
For instance, if you talk about weight loss programs, the following keywords may prove to be helpful in drawing organic traffic:
- “Lose weight.”
- “Fat loss.”
- “Burn fat.”
- “Weight management.”
Notice how different these words are, yet they are perfectly associated with just one niche or topic. By doing this, you can get access to keywords that offer less competition and high search volume. After you have finished your quest for keywords and created a broad list, make use of your reliable keyword suggestion tool and look even deeper to find more related keywords.
Now you have a perfect and extensive list of relevant keywords that you can use for both your SEO and PPC campaigns.
Where to Look for New Words
In order to create a fully loaded keywords list, you need plenty of words that relate to your business or services. To find these, you can take assistance from various tools. Here are just a few:
- Google AdWords, formerly known as Keyword Planner, offers an extensive list of keywords in two different lists. If you don’t find relevant keywords for your site in the first list, make sure to look for them in the second one.
- You can use online dictionaries to look for different versions and synonyms of the word you are trying to use.
- For more refined keyword suggestions, you can check out Wordtracker.com, which is a perfect tool for this purpose.
- Just take a look at your competitor’s web content, and find out what type of target keywords they use in their titles, meta tags, and content.
Drawing Out the Most of Your Keyword Research
Creating a massive keyword list doesn’t mean that you end up with a huge pile of keywords. You need to be specific while making such a list so you can choose from various suitable options when optimizing your content.
By repeating the process for a few more times, you’ll start to get an idea of how to make a list of keywords that actually matter for your SEO campaign. However, you need to avoid a common mistake: making the keyword list too narrow. So, keep this in mind while collecting keywords with high search volume and low competition.