How to Use Google’s Search Quality Guidelines to Your Advantage

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Since the exact factors associated with Google search engine algorithm remain a mystery, webmasters try to figure out the pattern by experimenting and following the traits of high-ranking sites.

However, Google pulled back the curtain a bit in November 2015 by sharing their quality rating assurance guidelines. This didn’t reveal all the tightly held secrets about their algorithm, but it did reveal a few rules that Google employees follow to judge its workings.

For most busy marketers and SEO analysts, it’s practically impossible to read the entire document to pull out only the most relevant factors. Therefore, we have compiled and explained the essential guidelines so you can get the maximum benefit out of them.

GoogleMobile Optimization

It has been observed that most webmasters don’t even bother optimizing their website for mobiles nor do they even test it via Google’s tool. By doing this, they are leaving themselves vulnerable to a penalty.

At the very least, you should try the Google Mobile-Friendly test once. If your site doesn’t fall under the criteria, you will get the necessary recommendations that will improve the mobile user experience of your site.

Your Money or Your Life Pages (YMYL)

These are the sites rank higher in search results if they comply with the guidelines. If they fail to do so, however, Google will penalize these pages by weeding them out from search results.

“Your Money or Your Life pages (YMYL)” is a term that was coined by Google for those pages that may affect user’s health, finance, and happiness. The Page Quality rating standards are very high if your website holds the potential to negatively impact users.

Many businesses, including nutritionists and fitness centers, e-commerce websites, medical organizations and therapists, financial institutions and insurance companies, and many others fall in this category. They are bound to provide secure and high-quality content.

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Use E-A-T as a Way to Appear on Google’s First Page

In order to get the maximum benefit out of Google’s search quality guidelines, try to produce in-depth content. This not only enhances the credibility of your site but also increases the satisfaction level of the user. We all know that Google pays huge rewards when a website offers the best user experience. So, keep E-A-T (Expertise, Authoritativeness, Trustworthiness) in mind while creating your content.

Expertise: Google expects and favors high-level expertise, and the stakes are even higher when it comes to a specific type of niche. So, make sure to create engaging, informative, and readable content that attracts users, as well as crawler bots.

Authoritativeness: This suggests how important a website is for searchers or users. It’s up to you how to present your content to gain the attention of users. If you need recommendations, we would advise you to put your achievements and testimonials on the “About Us” page. This should be enough to show the authority of your website.

Trustworthiness: False information can ruin your dream to secure a place at Google’s first page. You can damage the health or tranquility of your users by misleading them. Therefore, if you are providing sensitive information, it would be better to cite reputable sources.

Final Note

For any help improving your Google ranking strategies, comment below or message us: [email protected].