While they’re consuming all their energy to get a higher rank, webmasters and website owners ignore the most important aspect of SEO, known as “structure of a website.” In fact, most don’t even realize the relationship between SEO and the structure of a site.
When you look at a website, underneath its fancy layout, there is structure. It is the core that controls the functionality and appearance of a site. If a website loads slowly and has poor CTRs, the user is likely to bounce immediately. This will also cast a negative impact on the search engine ranking. With this, you may now understand why site structure is so important for a successful SEO campaign.
Below are essential elements you should keep in mind while structuring a website for SEO purposes.
Things to Consider
If you are building a site from scratch, this is the best time to structure your site for the best possible SEO. First, plan out a structure using paper, a whiteboard, or a spreadsheet. Draw out two to seven basic categories and a reasonable number of subcategories.
After that, create a URL structure, followed by the navigational hierarchy. Try to include original and relevant words and appropriate keywords. Keep things simple and easy to navigate so the user won’t have to take much time to get to the desired information or product.
Creating a Navigation Structure
The layout of your site should be simple and less distracting. The top header must list all the essential pages of the site. Through each phase of scrolling, the main header should be continuously displayed for hassle-free navigation. Moreover, CSS effects like disappearing and drop-down menus are not advised. Try to use textual links with relevant anchors.
SEO Internal Linking
Last but not least, you have to develop a proper structure for internal linking. This allows adding more worth to the skeleton of your logical hierarchy. Internal linking is essential, as it allows users to navigate the site, helps you build the site’s informational hierarchy and overall powers up a website.
By following this process, you can create a website that is well-structured and integrated. It is quite simple to interlink a page to another page on your site. Apart from linking the main categories and subcategory, it is also essential to link the leaf-level pages. The internal linking helps search engines find and reach important pages. This makes sure every page of your site is properly indexed, which enhances the chances of securing a high rank for your site.
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