How to Use Google’s Search Quality Guidelines to Your Advantage

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Since the exact factors associated with Google search engine algorithm and their search quality guidelines remains a mystery, webmasters try to figure out the true pattern by experimenting and following the traits of high ranking sites.

However, Google pulled back the curtain in November 2015 by sharing the quality rating assurance guidelines. This didn’t reveal the tightly held secrets about the Algorithm, yet it showed some of the rules that Google employees follow to judge the working of their algorithm.

For most of the busy marketers and SEOs, it is not possible to read all the document and pull out the most relevant factors. Hence, we have compiled and explained some of these essential guidelines, so that you can get maximum benefit out of them.

 

Search Quality Guidelines | Seo Search Engine Search Engine Optimization Browser

 

Mobile Optimization

It has been observed that most webmasters don’t even bother to optimize their website for mobiles or even test it via Google tool. By doing so, all of them are leaving themselves vulnerable to a penalty.

At least, you should go for the Google Mobile-Friendly test once. If your site doesn’t fall under the criteria, you will get necessary recommendations that are going to improve the mobile user experience of your site.

Your Money or Your Life Pages (YMYL)

These are the sites that are ranked higher in the search results if they comply with the guidelines. On the contrary, if they fail to do so, Google will penalize these pages by weeding them out from search results.

“Your Money or Your Life pages (YMYL)” is a term, which was coined by the Google for those pages that may affect user’s health, finance, and happiness. The Page Quality rating standards are very high if your website holds the potential to negatively impact the users.

Many businesses including Nutritionists and Fitness Centers, eCommerce websites, Medical Organizations and Therapists, Financial Institutions and Insurance Companies and many others fall in this category. Hence, they are bound to provide secure and high-quality content.

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Use E-A-T as a Way to Appear on Google’s First Page

In order to avail maximum benefit out of Google’s search quality guidelines, try to produce in-depth content. This not only enhances the credibility of your site but also increases the satisfaction level of the user. We all know that Google pays huge rewards when a website offers best user experience. So keep E-A-T (Expertise, Authoritativeness, Trustworthiness) in mind while creating your content.

Expertise:

Google expects and favor high-level expertise and the stakes are even higher when it comes to specific type of niche. So make sure to create, engaging, informative and readable content that attracts users as well as Crawler bots.

 

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Authoritativeness:

This suggests that how important a website is for the searchers or users. So it’s up to you that how you present your content to gain the attention of your users. If you need some recommendations, we would like to advise you to put your achievements and testimonials on about us page. This would be enough to show the authority of your website.

 

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Trustworthiness:

False information can ruin your dream to secure a place at Google’s first page. This is so, as you can damage the health or tranquility of your users by misleading them. Therefore, if you are providing a sensitive information, it would be better to cite some reputable sources.

 

If you are looking for more info on this, we are big fans of Neil Patel, who wrote a great article on this exact subject.