Creating and maintaining a social media presence is an ideal way of generating more traffic. But to get the maximum benefit out of it, you need to generate a following. This suggests that there should be a considerable number of your fans and followers on Facebook, LinkedIn, Instagram, Twitter, etc.
But how can you increase the number of these fans and followers? Here are a few tips and tricks.
1. Prioritize Your Social Networks
For this purpose, you need to create and maintain a strong presence on almost all social networks, including Facebook, Instagram, LinkedIn, Twitter, and Pinterest. But after that, switch your focus to the networks where you get most of your target buyers.
2. Optimize Your Profiles
When optimizing your social media profiles, make sure to use an easy-to-find username. Upload a high-quality image and add clear and concise descriptions. Because social media updates are now included in search results, this is all necessary to optimize your profile for better visibility.
3. Promote Your Social Presence
The next step is to promote your social presence in every possible way, including on the pages of your website/blog, print advertising, business cards, and email marketing. You can also include “Follow” buttons on your website or blog. This allows visitors to become your followers. Moreover, you can enhance the number of followers by sharing useful and valuable content. You can add interesting videos, engaging posts, and informative infographics to attract the attention of your followers.
4. Offer Useful and Valuable Content
Presence is not the only thing you should work on, though it should offer value to customers. You must also give your audience a solid reason to follow your profile.
Ensure that all Facebook posts, tweets, and LinkedIn updates consist of valuable, engaging, and useful content. Offer a minimum percentage of product-focused content. In addition, focus on posting social updates that are interesting, as well as informative. This is the key to generate more fans, followers, and customers on a regular basis.
5. Interact With Followers
The most obvious reason to be a part of a social network is to build connections. It also generates more followers with the passage of time. Therefore, it is advised to interact with your followers by answering questions and participating in discussions.
Apart from followers, it is essential to build a relationship with the leaders in your industry. This includes participating in various online events and commenting on various brands and offerings.
6. Engage a Dedicated Social Media Manager
Social media marketing is a complete industry and requires the expertise of a dedicated social media manager. You can’t handle it as a “side project,” especially when so many changes and trends are running in social media. What you need is a dedicated social media manager. In this way, you can easily keep your profiles updated, post great content, manage your accounts, stay among the top trends, and do some experimenting.