There is no doubt that the popularity of your content depends on your link building strategy, as this helps spread your word in a more efficient way. But in order to get the advantage of promoting your content on other sites, you should benefit them in the same way.
Here are five tried-and-tested methods to improve your link building strategy.
Social Media Sites
Nice and engaging content with a persuasive headline acts as a magnet to draw visitors to your site. However, you have to understand the interest of the audience of each social media site. A headline that works for the followers of Facebook may not be appropriate for the users of Instagram. When targeting a social news site, you especially need to control the headline and summary copy, as the same content could also be shared by another post.
Link Building Out
One of the best ways to get noticed is to engage in a dialogue with blogs that are relevant to your niche. This can also lead to availing backlinks, as most bloggers regularly monitor their links. As such, you should initiate the linking out strategy so you can get one in return.
Your content should be the foundation of the whole link building strategy; you must find a way to mention a link naturally in the context of the dialogue. In this manner, you can easily get the attention of influencers related to your niche.
Although the method of flat-out link begging is not possible in the current scenario, you may still collaborate with other bloggers with a view to strengthen your own profile. But first, you need to figure out what you can offer to them. For this purpose, networking through email or instant messaging can help you build a working relationship with others. Try to draw attention and gain the interest of others by offering something that is beneficial to them.
When networking within your niche, you can also seek another advantage: guest posting. This is a viable method to get backlinks to your own site while contributing relevant content to someone else’s. However, the content you are posting should be original, relevant, and persuasive. If you have built a good relationship with the site owner, it gives you the privilege of adding a link to your cornerstone content.
It has been observed that by posting at least 20 articles to a directory such as Ezine Articles, you can easily get a high ranking for particular search terms. However, you need to be selective when choosing the right anchor text and placing it at a suitable place in the article. To get the maximum benefit out of this strategy, you must avoid posting duplicate content at numerous directories. This method is identical to that of guest posting on a blog. Just create killer content that is original and hasn’t been posted anywhere else.
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