Blogging is an effective marketing channel for assisting businesses in supporting their growth, increasing their online visibility, and developing (or maintaining) brand awareness. It is essential for marketing your business, yet most business owners skip this strategy. If you’re skeptical about starting your own business blog, here are the top six amazing advantages.
Business Blogging Is Easy
This is the easiest way to get maximum output with less effort. The content you create and put out into the internet world will last forever and allows clients to find you easily. In addition, blogging is a legitimate and effective method to reach your customers. Imagine prospective customers seeking information, finding your site, and contacting you.
The compound effect over time of publishing a post every day compared to making 100 cold calls is like the parable about taking a penny that doubles every day for a month vs. collecting a million dollars right now. Blog posts pay far more than phone calls.
It’s a Viable Business Model
There is no doubt that blogging is a viable business model. For example, Buzzfeed, Gizmodo, Mashable, VentureBeat, Engadget, and TechCrunch all garnered immense popularity and revenue through blogging. Apart from ad revenue, blogging boosts sales and grows email lists, which can be used to drive future sales.
Blogging is all about you and your business
Blogs build a strong relationship with customers and prospects while simultaneously showing the value of your products and services. Blogs allow you to promote your product more prominently and with less effort. After all, people are on your site because they need information and what you’re offering.
In addition, you can divert relevant traffic toward your site using platforms like YouTube and Pinterest to get more viewers, which you can then convert into email subscribers. By utilizing this strategy, you can anticipate and respond to the needs of your buyers in a more consistent and intimate way. Moreover, you can use the email platform for promotional content, like the launch of a new product or service.
Blogging and emailing increase revenue dramatically, when done correctly.
Frequent Blog Content for Strong SEO
Search engine optimization (SEO) is the secret key to success when promoting your business via a blogging website. While every brand wants to be at the top of Google’s results, few actually earn this privilege. To get yourself noticed, posting your blogs frequently (or at least with consistency) helps begin a strong SEO campaign for your website.
Consistent blog posting is effective for two reasons. First, more content being available increases the ability for more potential business to find your blog, and second, Google’s crawlers detect the regular posting schedule, which helps win higher rankings for your website.
Blogging Drives More Traffic to a Site
Most modern businesses are looking for new and better ways to increase traffic flow toward their business’s website. Although paid strategies are effective, they can easily suck up most of the marketing budget. In this scenario, blogging can be a lifesaver, generating organic and relevant traffic. This option is more appealing to small businesses with limited online marketing budgets.
When you create a new blog post regarding a product or service, it adds more indexable pages to your website. This means you are actually enhancing the opportunity to show up on the search engines and rank higher.
Blogging Helps Converting Traffic Into Leads
Once you get reasonable traffic, it’s time to convert your visitors into prospects and leads. Every post presents new possibilities for generating new leads. This works in a simple way: All you need to do is add a call-to-action within each blog post.
You can offer an e-book, an information sheet, a webinar, or any other content asset in exchange for the information of a prospective customer. You can even keep it simple and post your phone number for them to call. This is how traffic-to-lead conversion works.